AST Partners with National Donation Awareness Campaign

Many of you who read this blog are already actively involved in supporting organ donation, but as we all know, the shortage of transplantable organs persists as the major limitation in our field.

On June 29, 2011, HHS and HRSA launched the Workplace Partnership for Life (WPFL) Hospital Campaign. This initiative builds on the success of existing workplace partnerships with more than 11,000 companies and organizations already participating in a broad donor awareness effort, created in 2001—the “Workplace Partnership for Life.”

AST has joined the WPFL Hospital Campaign as a national partner to work with other stakeholders, including organ recovery agencies, national healthcare associations, and hospitals across the country to register 300,000 new organ donors by April 30, 2012.

And we need your help.

Please help spread the word about the program among your colleagues, staff, and the extended community. By joining the WPFL Hospital Campaign, you will receive strong support in planning and promoting a successful campaign to further educate the public on the importance of organ donation and its meaningful impact on life.

Joining the campaign is easy. Contact your local OPO to find out how to recruit your hospital or healthcare sector group to become a partner, or visit www.organdonor.gov for more details.

Thanks, and please share additional pertinent thoughts in the comments section below.

Robert S. Gaston